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Úbeda hosts Spain's first incense and EVOO pairing tasting

A unique sensory experience will fuse the aromas of extra virgin olive oil and incense on June 14th at the Olive and Oil Interpretation Center.

Bottle of extra virgin olive oil next to burning incense, with Andalusian architecture in the background.
IA

Bottle of extra virgin olive oil next to burning incense, with Andalusian architecture in the background.

The city of Úbeda will be the setting on June 14th for Spain's first pairing tasting of incense and extra virgin olive oil (EVOO), a pioneering initiative at the Olive and Oil Interpretation Center.

This innovative sensory and educational proposal aims to uncover the connections between EVOO and incense, products emblematic of Úbeda's identity and traditions. The activity, limited to 25 participants, seeks to offer an experience that goes beyond taste, exploring the olfactory and emotional dimensions of both elements.
The Councilor for Agriculture of Úbeda and president of the Olive and Oil Association, Francisco Javier Lozano, highlighted the initiative's "novel, unique, and different" character. "We like to experiment and offer new ways of understanding extra virgin olive oil as a cultural element capable of dialoguing with other products," stated Lozano, emphasizing the goal of "generating a dialogue between the organoleptic properties of olive oil and the olfactory and emotional dimension of incense."
For his part, artisan Joaquín Cano explained that the fusion stems from "a perfect binomial," as both olive oil and incense share a natural origin and a rich aromatic complexity. "They are two very similar varieties because they come from trees," noted Cano, stressing that the experience will allow attendees to "stimulate all their senses, enjoy, and learn at the same time."
The tasting will also have an educational component, teaching participants to differentiate qualities in both EVOO and incense, identifying aromas and properties. Cano emphasized the importance of recognizing natural resins versus synthetic products on the market, offering guidelines to detect quality and the potential presence of artificial or toxic components in incenses.
The experience will combine different varieties of EVOO from the province of Jaén with representative incenses crafted by Joaquín Cano, connecting tradition, culture, and sensations. Lozano also acknowledged Cano's professional trajectory in promoting Holy Week and the name of Úbeda.
The event will take place at 11:00 AM with a cost of 18.50 euros per person, including a special incense gift. Reservations can be made via the center's website or at their premises located at Corredera de San Fernando, 32.

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