The initiative transforms the train itself into a mobile showcase of the municipality, using visual compositions that highlight the diversity of its offerings. The coastline, culture, leisure, local identity, and traditions feature in the creatives, designed to project a contemporary and vibrant image of Torremolinos.
The slogan “Tremendo Torremolinos”, displayed prominently on the exterior of the train, serves as a common element across the various advertising pieces. These visuals are complemented by QR codes that provide direct access to information about the destination, extending the advertising experience into the digital realm.
The campaign will be active throughout August and September, key months for both tourist activity and mobility in the metropolitan area. In the same period of 2025, the Malaga Metro recorded 2,804,738 passengers. With a projected growth of 4%, the network could approach 2.92 million travelers this year.
Technical estimates place the reach of this campaign, focused on a single train carriage, at over 800,000 impacts. This figure, considered conservative, could increase to one million by including the train's external visibility. The mobile nature of the campaign allows it to reach not only passengers but also station and platform users, multiplying opportunities for contact with the tourist brand.
