This initiative, structured as a tourism roadtrip, includes stops in key cities such as Belgrade, Zagreb, and Ljubljana. In each location, professional meetings are being held with travel agencies, tour operators, and other relevant stakeholders in the tourism sector.
“"Mijas's presence in these types of actions is fundamental to continue diversifying our source markets and reducing dependence on traditional destinations."
The strategy aims to project an image of Mijas as a comprehensive destination, capable of offering experiences throughout the year. The offer combines coastal, inland, gastronomic, and cultural attractions, highlighting the municipality's uniqueness within the Costa del Sol.
These direct meetings with industry professionals are crucial for establishing contacts and facilitating future collaborations and commercial agreements. The objective is not only to promote but to generate relationships that translate into a real increase in visitors for the municipality.
Coordination with other participating entities is key for destinations like Mijas to continue gaining international presence. The Tourism department reaffirms its commitment to such initiatives, considering them essential for influencing decisions and tourist flows in the coming years.
