The intervention at the Parador de Granada is part of a broader government strategy focused on enhancing the quality of tourism infrastructure and adapting it to new sector demands. During his visit, Hereu emphasized the parador's significance within the national tourism system, highlighting its privileged location and its contribution to Spain's international image.
“"This is a first-class infrastructure for projecting our tourism."
The minister also expressed his satisfaction at being in the city, in a unique setting next to the Alhambra, which he described as “one of the jewels of our country and of all Europe that projects us to the whole world,” and a “treasure” that explains much of Spanish history and identity.
The Parador de Granada closed 2025 with an 83% occupancy rate and nearly 12,000 clients, figures that confirm its position as a quality tourist destination. Furthermore, a 6% increase in national clients compared to the previous year was observed, indicating growing domestic interest in establishments that combine heritage, culture, and hotel experience.
This parador is one of sixteen in the public network in Andalusia, a vital community for the national tourism strategy due to its rich heritage, culture, and nature. In this context, Hereu highlighted the “historic investment” the Government is making to transform the tourism model towards one that is more sustainable, diversified, and deseasonalized.
Among the priorities, the minister mentioned the need to decongest destinations, broaden the offerings, and strengthen the role of culture as a differentiating factor. He also stressed the importance of digitizing the tourist experience to improve sector competitiveness and align it with new consumption trends. Investments are aimed at the conservation and improvement of heritage, especially in regions like Andalusia and Granada, where historical legacy is a fundamental tourism asset.
