Mijas is consolidating its position as a prominent tourist destination on the Costa del Sol, according to the latest figures released by the Association of Hoteliers of the Costa del Sol (AEHCOS). The municipality recorded a hotel occupancy rate of 92.13% during the past month of May and is leading the forecasts for the start of the high season in June, with an estimated 97.61%.
These figures place Mijas among the destinations with the best tourism performance in the region and reinforce positive expectations for the summer season.
“"These figures demonstrate Mijas' strength as a tourist destination and the enormous appeal our municipality continues to hold for visitors from within and outside Spain."
The Councillor for Tourism, Francisco Jerez, highlighted the importance of tourism as a driver of employment and prosperity for local families, emphasizing the need to maintain a quality, safe, and competitive destination.
“"Tourism is a source of employment and prosperity for thousands of Mijas families, so we must continue working to offer a quality, safe, well-maintained destination with an increasingly competitive offering."
Jerez also acknowledged the municipality's capacity to attract international tourism, while cautioning about the importance of not neglecting the domestic market. He expressed concern over the increasing difficulties Spanish families face in enjoying their holidays due to the rising cost of living.
“"We are concerned that many Spanish families are finding it increasingly difficult to enjoy their holidays due to the rising cost of living. Domestic tourism has historically been fundamental for the Costa del Sol, and we must continue promoting measures that help maintain its strength."
Finally, the councillor announced that the Tourism department will continue to focus on promoting Mijas in strategic markets and on constantly improving the visitor experience to continue generating wealth and opportunities in the municipality.
