The initiative seeks to enhance the academic institution's appeal, particularly among the 39.6% of its current student body who already come from outside the province of Córdoba. The campaign coincides with the upcoming release of Selectividad exam results, a crucial time for choosing a university destination.
Under the slogan "UCO, the university of your life," the campaign aims to highlight both the quality of education and the experience of living in Córdoba. It is complemented by messages such as "Córdoba, the best city in the world to live the university experience" and "UCO, the best university to start your world."
The rector of the UCO, Manuel Torralbo, emphasized that choosing a university goes beyond selecting a degree, highlighting the "ecosystem" the institution offers students. He underscored the collaboration between the University and the City Council of Córdoba and the academic, professional, and international opportunities at UCO.
“"If you want to study something offered by the University of Córdoba, study at the University of Córdoba. You will be hard-pressed to find anything better."
The Mayor of Córdoba, José María Bellido, who attended the event, deemed the campaign successful in positioning Córdoba as a fundamental part of the university experience, defining it as a "pillar of the Córdoba brand" and a city that is "integrative, open, and welcoming."
The general secretary of the UCO, Carmen Jiménez, recalled that institutional campaigns traditionally showcase the university's academic offerings and social contribution. She noted that this year's initiative's key novelty is that "the city of Córdoba is placed at the center of the narrative alongside the university itself, forming a perfect binomial."
Rosa Aparicio, Director of the UCO's Communication Office, explained that the strategy focuses more on institutional positioning than direct recruitment, reinforcing the idea that "the University of Córdoba and the city of Córdoba together form a particularly attractive proposition for those defining where to study."
The campaign will have a significant digital presence, particularly on platforms like Instagram and TikTok, in addition to outdoor advertising, radio, press, and actions through the university's own channels. It will also feature content creators Sandra Mouri and Ángela Pérez.
