The initiative seeks to draw attention to the alarming extinction rate of insects, which is eight times faster than that of mammals, birds, and reptiles, and to emphasize that 40% of pollinators are in danger. The campaign aims to educate society and administrations about the severe ecological, social, and economic consequences of their disappearance.

The exhibition, presented across twelve panels, details the crucial role of insects in pollination, food production, ecosystem sanitation, pest control, and soil improvement. It also addresses their cultural value and use as food in various cultures, alongside protection measures.

Historically, more attention has been given to vertebrate fauna, but invertebrates, such as butterflies, bees, dragonflies, and beetles, face much faster extinction rates. The primary identified threats include habitat loss due to agricultural practices, pesticide use, pathogens, and climate change.

The economic importance of insects is undeniable, particularly through pollination, a process on which 84% of plant species and 76% of food production in Europe depend, according to European Union estimates.

Ecologistas en Acción urges administrations to adopt urgent measures, such as preventing habitat destruction, reducing pesticide use, promoting good agricultural practices, restoring degraded ecosystems, and enhancing wild and urban spaces. It also advocates for the inclusion of more insects in threatened species catalogs.

The campaign has already commenced in high schools in Prado del Rey, Grazalema, and Olvera, and will extend to other educational centers and public spaces in the Sierra de Cádiz, distributing educational materials for teachers and the general public.