The initiative addresses the need to maintain the reserves of the Regional Blood Transfusion Center, which typically decrease during the summer months while hospital demand remains steady.
The project will be promoted across Tussam's bus fleet, as well as through its digital platforms, including the mobile application and the entity's official website.
Under the slogan 'Tussam moves with you to save lives', the campaign uses a map of the city featuring routes inspired by public transport lines, symbolizing the connection between donors and patients in need of transfusions.
