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La Voz de Andalucía

Cruzcampo Kicks Off Seville's Feria Early with Unique Cultural Event at Tinglao

The beer brand organizes a free event at Terraza Limoneros de Río Grande on April 16, blending tradition with new artistic expressions.

Image of a festive atmosphere in the streets of Seville, with warm lights and people celebrating.
IA

Image of a festive atmosphere in the streets of Seville, with warm lights and people celebrating.

The beer brand Cruzcampo has organized an unprecedented cultural event, named 'El Tinglao' Cruzcampo de la Feria, scheduled for April 16 at Terraza Limoneros de Río Grande Sevilla, thus bringing forward the festive atmosphere of the Feria de Abril in the Andalusian capital.

This initiative, open to the public with two sessions at 7:30 PM and 9:00 PM, aims to immerse Sevillians in the pre-Feria ambiance. The event, located on Calle Betis opposite the Torre del Oro, seeks to revive the essence of the days leading up to the grand celebration, when the joy of the Feria begins to resonate throughout the city.
The proposal is free and described as a blend of tradition and contemporaneity, combining popular elements with new forms of expression. It will feature various voices from the current scene and unexpected figures, in a performance specially created for the occasion. It is not a conventional concert or presentation, but a collective creation designed for a limited setting, with a capacity of 200 people per session.
Throughout the evening, interactive dynamics will be activated for the public, including the chance to win prizes. With this action, Cruzcampo reaffirms its commitment to reinterpreting Andalusian culture from a contemporary perspective, connecting with those who seek to experience the Feria in a renewed way.
The Feria de Abril is a major event for Seville, and Cruzcampo estimates that over a million liters of beer will be served during the week, equivalent to more than 3.7 million cañas. This volume is managed with an infrastructure that includes over 2,250 counters and thousands of service points, staffed by a team of 230 professionals, ensuring continuous supply in the Real's casetas.
The beer brand, with decades of connection to the city, is part of the collective imagination of the Feria de Abril. Through this initiative, Cruzcampo strengthens its bond with Sevillians, offering a space for music, gastronomy, and gathering on the banks of the Guadalquivir, in a format that connects with the current way of experiencing this emblematic celebration.

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