The initiative by Casa Kiki, in collaboration with AC Hotels, aims to refresh the image of its iconic 'palmeras' through the artistic talent of the province. The selected design will adorn the boxes and bags of a special edition, which will be part of the welcome package for guests at the AC Málaga Palacio, an emblematic hotel in the center of Malaga.
In addition to its presence at the hotel, this special edition will be available at strategic sales points, such as the one located at the María Zambrano train station in Malaga. The call for proposals began on April 27 and will remain open until June 23, with the winner expected to be announced on June 29.
The winning artist will receive a prize of 1,000 euros, one night at AC Hotels, and a voucher to enjoy Casa Kiki products for a year. Their artwork will be featured on the 'palmeras' boxes in the hotel's welcome package and at selected sales points.
“"We are looking for a design that represents Malaga from a contemporary perspective, something capable of traveling in the hands of thousands of people and becoming part of their memory of the city."
The organizers are seeking a design that captures the essence of Malaga from a current viewpoint, capable of transcending mere packaging and becoming a city souvenir for those who acquire it. Participants must be adult artists residing in the province of Malaga. The jury will consist of representatives from Casa Kiki, La Casa Amarilla, the director of Culture at Fundación Unicaja, the director of AC Málaga Palacio, and Estudio Santa Rita as guest juror.
