The Axarquía region was a protagonist in the 'Professional Meeting: Presentations of the Andalucía Destination in Extremadura', an event organized by the Ministry of Tourism and Andalucía Exterior of the Junta de Andalucía. This event, which took place in Cáceres and Badajoz, was attended by approximately 80 travel agencies.
Technicians from the regional public institution showcased the various routes and tourist possibilities of the area, highlighting local products such as Trops avocados, muscatel raisins, cane honey from Frigiliana, and Borbollón olive oil from the Riogordo Cooperative. This dynamic and experiential format allowed industry professionals to gain first-hand knowledge of the Axarquía's richness.
A spokesperson for the Mancomunidad thanked the Junta de Andalucía and Turismo Costa del Sol for the invitation to present the 'Comarca Costa del Sol Axarquía' destination. They also congratulated the organization for the event's format, which helped travel agencies obtain updated and useful information.
“"Thanks to this action and this powerful promotional format, ties have been strengthened with the Extremaduran professional market, and it has allowed us to enhance awareness of our region among travel agents with whom direct contacts have been established."
The spokesperson emphasized the importance of professional contact with intermediaries to continue positioning the Axarquía region in strategic national markets and strengthen the destination's commercialization.
