Designer Yolanda Ubago, head of the ceremonial firm Isamar, will be responsible for dressing, making up, and styling La Tarasca for the 2026 Corpus Christi festival in Granada. Ubago, who leads the firm founded by her parents, Isaías and Mari Carmen, who previously dressed the Santa Marta effigy 21 years ago, brings a special family continuity to the tradition. Beatriz Escañuela Álvarez will handle the makeup and hairstyling.
The design of La Tarasca's dress, one of the most closely guarded secrets of Granada's festival, will be unveiled on Corpus Christi Wednesday. Historically, this garment sets the city's fashion trends and sparks both criticism and praise. The mayor of Granada, Marifrán Carazo, highlighted that Ubago embodies "own talent, deep roots, and a vision of fashion that does not renounce identity," praising Isamar's legacy and the excellence with which Yolanda leads the family business.
“"Isamar is a distinguished business in this city, built with effort over decades by her family, and which Yolanda now carries forward with the same excellence and love for Granada with which her parents founded it."
Yolanda Ubago expressed her emotion upon receiving the commission, acknowledging the weight of tradition and the inherent criticism surrounding La Tarasca's attire. "My parents did it in 2005, and now I honor my roots," she stated, adding that she feels "double the joy" knowing that the dress created by them is still preserved in perfect condition.
“"I know that the work of dressing La Tarasca is always a subject of criticism, which is part of the tradition, but I am proud as a Granadina. My parents did it in 2005, and now I honor my roots."
Although trained as a psychologist, Ubago has dedicated herself to the world of fashion since her youth, guided by "excellence and honesty" at Isamar. Her approach aims to enhance each woman's identity, with a particular focus on fabrics and craftsmanship. The designer also champions the collective value of the work done at Isamar, highlighting the skilled artisans and specialized trades that find one of their last havens in this type of business. Regarding this year's design, Ubago hints that it will seek to unite "trend, history, and tradition."
