The Granada Provincial Council has highlighted the strength of the destination following the results of Easter Week 2026, which exceeded previous expectations. Hotel occupancy in the capital reached 82% from Sunday to Sunday, a remarkable figure considering that initial projections were ten percentage points lower than the previous year.
Beyond the capital, the Costa Tropical recorded 85% occupancy, while Sierra Nevada experienced its third best historical Easter Week, attracting nearly 80,000 skiers and achieving 70% hotel occupancy. Inland regions, such as La Alpujarra and El Altiplano, also showed growing interest in rural tourism, with an average occupancy of 55% and peaks close to 90% during holiday periods.
“"The results of this Easter Week demonstrate the solidity of the Granada destination and the adaptability of the tourism sector in changing scenarios. We have been able to overcome more moderate initial forecasts, which highlights the joint effort of administrations and professionals to offer a quality experience to those who visit us."
Nievas also emphasized the diversity of the province's tourism offerings, which combine culture, heritage, snow, coast, and inland attractions, drawing various visitor profiles and contributing to demand deseasonalization. These results encourage continued work on promotion and improving the sector's competitiveness.
For his part, Gregorio García, president of the Granada Provincial Federation of Hospitality and Tourism, expressed his satisfaction, noting that the sector had exceeded initial expectations. He affirmed that the positive evolution of occupancy across the province confirms Granada as a national and international tourism benchmark, thanks to its cultural, gastronomic, natural, and leisure offerings.
The Tourism Councilor for the Granada City Council, Elisa Campoy, highlighted the city's current tourism momentum, citing 2025 data with 1.87 million visitors and over 3.43 million overnight stays. She noted that Granada surpasses the Andalusian average in daily spending, at 91.40 euros, and that foreign tourist spending exceeded 39.4 million euros, indicating higher-spending tourism. The sale of over 123,000 Granada Cards also reflects interest in culture and experiences.
Campoy added that this growth is accompanied by a commitment to strengthen Granada's position in national and international markets, with an expanding high-end accommodation offer and the promotion of culture as a strategic axis, featuring over 30 annual festivals. Early 2026 data, with an average stay of 1.79 nights, suggests less mass tourism but with higher added value, aligning with the goal of consolidating Granada as a European cultural capital for its 2031 candidacy.
