This plan, under the brand Granada es Moda, aims to consolidate the sector's identity and position it as a creative and economic benchmark. The document analyzes the current situation and sets out guidelines to transform local talent into a competitive and sustainable industry. As a first executive action, the constitution act of the Granada Fashion Association has been signed, which will act as a link with administrations and a driving force for joint actions.
The diagnosis reveals that Granada's fashion ecosystem is broader than commonly perceived, including designers, dressmakers, workshops, pattern makers, embroiderers, artisans, jewelry, footwear, photography, training, and communication. It is estimated that the sector generates between 60 and 80 million euros annually in the province, encompassing between 450 and 700 direct companies and professionals, a figure exceeding a thousand when including auxiliary activities. More than 90% are micro-enterprises or self-employed, with a strong presence of female and youth employment, and a crucial role in rural areas.
The Strategic Plan acknowledges the combination of a unique artisanal tradition, such as the looms of the Alpujarra or the embroideries of Loja, with a creative avant-garde of international projection. For its development, contributions from 128 professionals in the sector were gathered, who indicated that the main challenge is not a lack of talent, but rather visibility and structure. 63% of professionals identified brand visibility and promotion as their absolute priority.
“"Fashion is not just aesthetics or culture; it is a strategic sector capable of generating wealth, employment, and retaining population in our territory."
To address the sector's needs, the plan is structured into four lines of action. These include strengthening technical training and business management skills, consolidating a sectoral network to foster collaboration, and boosting the presence of Granada fashion on national and international runways and markets to increase its visibility and external projection.
Furthermore, the plan incorporates a clear orientation towards sustainability, promoting eco-design and obtaining environmental certifications, with the goal that at least 20% of companies in the sector will have these accreditations by 2030. Finally, it envisages the development of a unique promotional brand, “Granada es Moda”, accompanied by a comprehensive communication strategy to reinforce the sector's identity and improve its positioning.
This document was not born in an office; it is the result of a real listening process to the sector to reverse its fragmentation and provide it with the necessary tools for Granada to export its creativity to the entire world.
“"This project was very necessary in our province and is a great opportunity for all of us who love the world of fashion and craftsmanship, as we needed to unify efforts and for Granada to have an association that would be a benchmark for both emerging and established designers."
