The Andalusian Tourism Outlook Survey (ECTA) reveals that Granada remains a highly valued destination by visitors, recording record figures in the last six years for the second quarter. In total, 1,295,780 tourists visited the province between April and June 2026, an 8.8% increase from the same period in 2025, when 1,190,430 people were counted. This volume represents 11.9% of the total tourists who visited Andalusia, positioning Granada as the fourth-largest recipient province in the autonomous community, behind Málaga, Cádiz, and Sevilla.
The first quarter of 2026 had already shown a positive trend, with 1,181,833 tourists. The sum of both quarters consolidates the best first semester in the last six years for the province in terms of visitors. The main reason for travel remains holidays and leisure, accounting for 91.9% of visits, a slightly lower figure than the 92.3% of the previous year.
Granada is consolidating itself as one of the Andalusian destinations where tourists spend the most. During the second quarter of 2026, the average daily spending per visitor stood at 96.60 euros, exceeding the average for the autonomous community (87.90 euros) by almost 9 euros. Only Málaga (103.40 euros) shows higher daily spending. This figure represents an 8.3% increase compared to 2025, when the average daily spending was 89.2 euros, marking another historical record for the province. However, this daily spending is lower than that recorded in the first quarter of 2026 (103.2 euros).
The negative aspect of the survey focuses on the average tourist stay, which has decreased to 3.8 days, representing a 7.8% drop compared to the previous year (4.2 days in 2025). Granada thus ranks as the fifth Andalusian province in terms of overnight stays, falling one position from the previous year. Several Andalusian provinces are experiencing decreases in average stay, including Málaga (-5%), Huelva (-4.6%), and Córdoba (-1.6%), while Almería, Jaén, and Cádiz show increases.
Regarding overall satisfaction, Granada maintains a high rating of 9.1 out of 10, although it is slightly below the Andalusian average (9.2). Tied with Málaga, it is surpassed by Sevilla, Jaén, Córdoba, and Cádiz (all with 9.4), while Huelva and Almería achieve scores of 8.8 and 8.6 respectively.
