Mayor Ana Mata and Tourism Councilor Francisco Jerez presided over the meeting, which brings together private initiative with the municipal institution. The importance of the Andalucía Costa del Sol Open de España 2026 golf tournament, a Ladies European Tour event to be held at La Cala Golf from November 26-29 with international broadcast, was highlighted.
Sean Corte-Real, representative of the Mijas Golf Courses Association and director of La Cala Resort, detailed the complementary activities to the golf event, aimed at involving residents, schoolchildren, and seniors, and emphasized the significant expected economic impact on other local tourism segments.
The relevance of gastronomy as a fundamental tourist attraction was underscored. The Mijas Lab agreed to study the organization of a gastronomic event involving restaurants and chefs to enhance this promotional narrative.
Beach Councilor Daniel Gómez presented the 2027-2030 Beach Plan, which extends its validity from eight to eleven months a year to improve leisure and service offerings, including sunbeds, umbrellas, nautical areas, and massage tents.
The Christmas campaign was also discussed, emphasizing the crucial role of private initiative in shaping the municipality's overall image.
Finally, Juan Miguel Marcos, Aehcos representative in Mijas, proposed that the tourism sector lead a solidarity initiative for families facing difficult situations, particularly those with unfavorable medical diagnoses.
