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La Voz de Andalucía

Jerez Records More Visitors But Fewer Hotel Stays in March

The Andalusian city attracts more tourists, especially foreigners, but the duration of their stays significantly decreases.

Generic image of a hotel room key card on a reception desk.
IA

Generic image of a hotel room key card on a reception desk.

The city of Jerez de la Frontera experienced an increase in hotel visitors during March, but overnight stays decreased, reflecting a trend towards shorter visits.

During the past month of March, hotels in Jerez de la Frontera welcomed 24,153 travelers, an increase of 8.5% compared to the previous year. However, this surge in arrivals did not result in more overnight stays. Occupancy fell by 5.8% to 51,600 nights, and the average stay was reduced to 2.13 days.
This dynamic suggests a shift in travel habits, with a preference for shorter getaways. The rising costs of transport and accommodation appear to influence tourists' decisions, leading them to adjust their budgets by shortening the duration of their visits.
The decline in overnight stays is primarily observed in the domestic market. Spanish travelers reduced their hotel stays in Jerez by 10.5%, totaling 30,725 overnight stays, with an average stay of 1.88 days. In contrast, foreign tourism showed greater resilience, with a 20.3% increase in visitor numbers and a more moderate 2% growth in overnight stays, reaching 20,875. International tourists continue to be those who stay the longest in the city, with an average of 2.66 days.
Despite the boost from international tourism, global uncertainty affects the sector, keeping occupancy levels below historical records. Foreign overnight stays in March are approximately 5,000 below the 27,274 recorded in 2016, their historical peak for this month. Similarly, stays by Spanish travelers are significantly below their peak of 34,347 from last year.
The hotel supply also saw a slight adjustment in March, with 36 establishments open, two fewer than the previous year, and a minor reduction in the number of available rooms and beds. The average occupancy per bed fell to 43.9% (56.13% on weekends), and room occupancy to 52%. Nevertheless, employment in the sector showed a 5% growth, with nearly five hundred workers.
The beginning of the year reflects this same trend: an increase in travelers, especially domestic ones, but without translating into an increase in overnight stays, which fell by 2.8% in the first quarter. However, forecasts for April are more optimistic, driven by the coincidence of Easter Week and the Spanish Motorcycle Grand Prix at the Circuito de Jerez-Ángel Nieto, which is expected to generate a significant increase in visitors and a boost for hotel activity.

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