Under the slogan 'From our port to yours', this initiative, running until June 14, seeks to build on the success of previous editions, which reached an audience of seven million people in 2025. The campaign targets potential travelers in Spain, Germany, Belgium, France, and the Netherlands.
“"This campaign complements the services we offer at the Port of Almería for the development of the OPE. With it, we position the Port of Almería directly in the countries where our potential passengers reside."
The campaign will be disseminated through platforms such as META (Instagram and Facebook), YouTube, and Google DV360's programmatic network, using static images and videos adapted to different formats and languages. Special emphasis will be placed on Spanish, French, and Arabic, with the latter having the greatest impact last year.
The campaign's content will redirect users to an informative website about the Port of Almería's services during the OPE, including direct links for ticket purchases with shipping companies such as Armas-Trasmediterránea, Baleària, GNV, and Africa Morocco Link (AML), which joins the offer this year for the connection between Nador and Almería.
The APA aims to highlight the quality of its services, smooth traffic flow, reduced waiting times, and ferry departures throughout the day. The importance of the OPE for the port is significant, as in the previous edition, the Almería facilities recorded the embarkation and disembarkation of 598,163 people and 148,268 vehicles, representing nearly 70% of the Port of Almería's annual passenger traffic.
