This initiative, part of the 2026 Tourism Promotion Plan, seeks to reposition Hornachuelos as a comprehensive and active destination throughout all four seasons. Traditionally linked to its natural surroundings and the Sierra de Hornachuelos Natural Park, the municipality now intends to highlight other resources and experiences.
The objective is to project that Hornachuelos is much more than its natural environment.
The campaign was presented at an official event for local tourism entrepreneurs and key entities in the area, with the goal of fostering the involvement of the municipality's economic and social fabric. The strategy is structured around the four seasons of the year, adapting promotion to the seasonality of the various tourist resources available.
Under a unified graphic image, specific creative content has been developed for strategic products such as hiking trails, Holy Week, local gastronomy, popular festivals, the deer rut, stargazing, motorhome tourism, sports, mycological events, culture and heritage, rural accommodations, and active tourism.
As a central part of the campaign, a main promotional video has been launched, integrating all tourist products and serving as a matrix piece from which specific micro-content will be generated for dissemination throughout the year. The dissemination strategy includes reports on municipal social media and in media outlets across various territorial areas, such as the Guadalquivir Valley, the Alto Guadalquivir, Córdoba capital, the Écija region, the Sierra Sur de Sevilla, and Los Alcores, in addition to television, radio, and digital and print press campaigns.
The plan also includes comprehensive management of its own and external social media networks (TikTok, Instagram, and Facebook), with content planning, creation, dissemination, and engagement, encouraging active participation from citizens and members of the Tourism Board as destination ambassadors. This cohesive annual strategy aims to increase visitor numbers, de-seasonalize tourist demand, strengthen the destination's brand, and generate a sustainable economic impact in Hornachuelos.
The presentation event featured speeches by the mayor, Julián López; the Tourism Delegate, María Rosa Fernández; and the head of the communication group GM Difusión, Gemma Narváez, who detailed the campaign's foundations and structure.
