The opening event, held last Thursday, June 4th, gathered over 200 attendees, including media representatives, authorities, and local business figures. The new facilities, located at Calle La Tierra 1, feature a 600-square-meter exhibition area. The space is designed with curved lines, ample natural light, and digitized environments aimed at offering customers a more interactive experience during the purchase and after-sales process. Visitors can view and test drive the full range of BYD plug-in vehicles, accompanied by a team specialized in electrification.

BYD, a global leader in plug-in vehicles, has sold over 15 million units and has a presence in 112 countries. In Spain, the Chinese brand closed 2025 as the leader in electrified car sales. Founded in 1995, the company is a benchmark in the technology and mobility sector, boasting over 65,000 patents and 120,000 engineers.

Paulo Pereira, head of Grupo Caetano in Spain, highlighted the strength of the alliance between the two companies, emphasizing BYD's solid product and cutting-edge technology, and the choice of Grupo Caetano due to its track record, team professionalism, and strategic vision.

Grupo Caetano, part of the international Salvador Caetano group, is the largest automotive group in the Iberian Peninsula. Its expansion in Andalucía with BYD has recently accelerated, now comprising nine points of sale across the autonomous community.

The opening in Málaga responds to the growing demand for electric vehicles in the province, driven by improved charging infrastructure and sustained consumer interest. The new dealership offers both new vehicle sales and specialized technical support for plug-in cars.