This professional gathering, developed in collaboration with Open-Ideas, will take place at the Teatro Villa de Huércal-Overa. Its objective is to analyze the challenges and opportunities facing tourist destinations in an environment characterized by innovation, sustainability, and the advancement of Artificial Intelligence.
“"The celebration of the Smart Levante Congress in Huércal-Overa places our region at the forefront of innovation. This event is not just a meeting point for experts in Artificial Intelligence and digital transformation, but a strategic opportunity for Levante Almeriense to lead the transition towards a smarter, more sustainable, and competitive tourism and business model."
Throughout the day, key issues for the present and future of tourism will be addressed from a practical and strategic perspective, such as improving visitor experience, tourism quality, incorporating new technologies, data-driven decision-making, optimizing tourism management, and the opportunities that Artificial Intelligence offers to both businesses and destinations.
One of the central pillars of the congress will be the role of AI in the evolution of the tourism sector, transforming planning, communication, resource management, and interaction with visitors. The event aims to bring these tools closer to the tourism sector of Levante Almeriense and demonstrate their real application in the daily activities of companies, professionals, and institutions.
The congress will feature the participation of leading figures in innovation, digital transformation, and Artificial Intelligence. An expert in AI, AI agents, and ChatGPT will deliver a practical masterclass titled Artificial Intelligence in tourism: challenges, opportunities, and the transition to a smart digital destination. Attendees are encouraged to bring their own devices to participate in live exercises and practical dynamics.
This event is part of action 7 for digital transformation capacity building in the tourism sector of the Levante Almeriense Destination Tourism Sustainability Plan, funded by Next Generation funds. Attendance is free, with prior registration, and the event can also be followed live via YouTube.
