The jury unanimously recognized the project's quality, avant-garde approach, and scale, highlighting its ability to transform a traditional olive oil mill into a dynamic cultural space with international reach. The ruling emphasizes how ‘Aoveland’ has managed to “translate the millennial legacy of the olive grove into the aesthetic and technological language of the 21st century”.
The initiative, which remains continuously open for visits, combines state-of-the-art audiovisual resources, rigorous educational tastings, and a solid educational strategy to attract local, national, and international audiences. The project integrates sensory experiences through the five senses, from olfactory and gustatory tasting to visual, auditory, and tactile experiences linked to the world of the olive grove.
The fusion of territory, sustainability, and contemporary communication was also highlighted, positioning extra virgin olive oil (EVOO) as a hub for knowledge, identity, and sustainable economic development. The tour includes visits to modern facilities, tastings of EVOO and products, an on-site shop, and heritage elements such as monumental and ancient olive trees.
‘Aoveland’ is promoted by Grupo Oleícola Jaén, a family business founded in 1982, dedicated to the production, packaging, and marketing of olive oil of various varieties and premium qualities.
Transforming a traditional olive oil mill into a dynamic cultural hub with international projection, capable of translating the millennial legacy of the olive grove into the aesthetic and technological language of the 21st century.
The capacity to merge territory, sustainability, and contemporary communication, positioning extra virgin olive oil as a living axis of knowledge, identity, and sustainable economic development.
