In a context where politics increasingly shifts to digital platforms, a candidate for the Andalusian Parliament has opted for an original tactic. Instead of traditional rallies, he tours the province of Jaén accompanied by life-size replicas of prominent political figures.
This initiative seeks to generate visibility for the challenges facing the province, taking these figures to emblematic locations of uncompleted projects. The strategy focuses on irony and denunciation, adapting to the consumption of fast and visual content on social media.
“"I was clear that neither of them would want to debate with me, but I did have things to tell them, which is why I started with these videos."
The format, which has exceeded initial reach expectations, allows the candidate to symbolically challenge political leaders about Jaén's needs. The videos, self-produced at low cost, have gone viral, sparking debate and participation among social media users.
Although the tone is ironic, the underlying message is deeply political, aiming to expose what the candidate considers a territorial imbalance in Andalusia. The ultimate goal is to achieve real dialogue and concrete solutions for the province.
