The piece, designed by artist Eduardo Gorlat Gutiérrez, features an embroidered shawl as its central element, adorned with carnations, the peacocks of the Carmen de los Mártires, and a cross that integrates the heart of Granada. It also includes the Gazelles vase and the key, a symbol of the city's bid for European cultural capital.
The presentation took place in the courtyard of the Granada City Council, with the presence of the city's mayor, the Councillor for Festivities, and a representative from the sponsoring company. The latter highlighted their brand's commitment to the festivity, of which they have been official sponsors for over fifteen years, and announced that this year a cross will be installed at their factory, where the poster will be exhibited.
“"For the poster, we wanted to work with a Granada artist who has managed to capture the philosophy of our brand with this festivity."
The poster's author expressed his emotion at having been able to create this work for his hometown. He emphasized the importance of institutions and companies supporting local art and artists, who bring a creative and renewed vision. The design seeks to connect with Granada's identity, evoking the view from the Silla del Moro towards the Alhambra and the Albaicín, and making nods to textile craftsmanship and local heritage.
Among the details of the poster, carnation flowers, pomegranates, and orange blossoms are seen embracing the cross, and peacocks that refer to Fajalauza ceramics and the Carmen de los Mártires. The design also incorporates a nod to tradition in the zero of the year 2026, maintaining the essence of the festivity.
