The objective is to coordinate joint actions to strengthen Mijas' presence in this market and attract visitors year-round, particularly outside peak tourist months.
During the meeting, potential promotion and commercialization strategies were analyzed, along with key markets for golf tourism in the municipality. The collaboration aims to increase the visibility of Mijas' offerings within the Costa del Sol destination.
The Councilor for Tourism, Francisco Jerez, emphasized the importance of this early planning. "We want to approach 2027 with a clear plan and work hand-in-hand with Turismo y Planificación Costa del Sol so that Mijas has a prominent presence in golf promotion," he stated.
Jerez also highlighted golf's value in extending the tourist season, attracting visitors during less busy periods. "That's why we want to better coordinate Mijas' promotion and leverage joint actions with Turismo y Planificación Costa del Sol," he added.
This meeting is part of the Tourism Department's efforts to strengthen collaboration with Costa del Sol promotion entities and plan activities targeting segments of interest for the municipality. Both entities will continue working to finalize the promotion actions planned for Mijas in 2027.
