The gala, produced by Televisa Univision, has established itself as the most relevant musical awards event for the young Hispanic audience globally. After 23 years of being held exclusively in America, the event has chosen Spain, and specifically the Costa del Sol, for its international expansion, highlighting the role of the Marbella Quarry amphitheater as the main stage.

The event recognizes not only musical excellence but also disciplines such as film, sports, streaming, and social commitment. The broadcast of the show will reach millions of households in the United States and various countries across Latin America, consolidating Marbella's international projection as a top-tier cultural destination.

To commemorate this milestone, the organization has launched initiatives aimed at local residents. Among them, a 15% discount on concert tickets for citizens registered in the municipality stands out, which can be managed through the official event platform between May 15 and June 15.

Likewise, the city will be integrated into the celebration through the installation of 15 tourist points of interest, known as instapoints, located in iconic spots. These spaces seek to commemorate the festival's trajectory, which since its opening in 2012 has managed to attract international music stars and position the town in the premium entertainment circuit.