This initiative, promoted by the council as a member of the Spanish Network of Smart Tourist Destinations (DTI) and certified with the ‘Q’ for Tourist Quality, aims to facilitate access to key information about local tourism activity. The data is continuously updated by Turismo Costa del Sol.
The tool allows for real-time consultation of data on accommodations, overnight stays, visitor origins, and market trends. This information is crucial for analyzing sector evolution, improving destination competitiveness, and optimizing tourism promotion campaigns.
The City Council thus facilitates access to this data for entrepreneurs, business starters, and sector professionals, reaffirming its commitment to innovation and transparency.
Access to Big Data Tourism is available from the main page of the municipal website, www.casares.es, via a direct link that also allows consultation of information from other municipalities on the Costa del Sol.
