With the arrival of spring, Almería's greenhouses are operating at full capacity, supplying top-quality horticultural products to European markets. In this context, Hortofrutícola Las Norias, a company with nearly four decades of experience, stands out for its specialization in zucchini production and commercialization.
This Almería-based company is a crucial partner for Mercadona, ensuring that its customers, referred to as “Jefes” by the chain, find fresh, high-quality zucchini in their stores. The collaboration between the two entities underscores Mercadona's commitment to the national primary sector.
“"The planning of plantings and coordination with Mercadona are key to adapting production to the real needs of the market. This allows us to work with greater foresight, optimize resources in the field, and guarantee a constant supply of zucchini with the quality standards demanded by the consumer."
Hortofrutícola Las Norias, which manages 250 hectares of greenhouses and produces approximately 40 million kilos of zucchini per season, places special emphasis on every detail to offer a superior product. Uniformity, attractive visual appearance, freshness, and optimal shelf life are distinctive characteristics of their zucchini, highly valued by Mercadona and its consumers.
Daily, over 200,000 kilos of zucchini are processed at Hortofrutícola Las Norias' facilities, from where they are distributed throughout Spain and Europe. Antonio Escobar, production director, emphasizes the company's dedication to this horticultural product, concentrating its knowledge and technology to ensure maximum quality and traceability.
“"The consumer is the most important thing for us; they will tell us where we are going, they will talk about flavor, texture, the work done in post-harvest... We transfer all of this to the field to offer the best."
This constant feedback with Mercadona and the focus on consumer demands have allowed Hortofrutícola Las Norias to enhance its professionalism and stability in a highly competitive market, solidifying its position as a supplier of fresh, high-quality zucchini.
