The initiative, coordinated by the Almeria Provincial Council in collaboration with the Spanish Tourism Office in Beijing, has showcased the diversity of local tourism to the Asian public. During the month of April, communication professionals conducted a work trip to capture the essence of the region.

The generated material includes visits to iconic landmarks such as the Alcazaba of Almeria, the Cable Ingles, the Tabernas Desert, the Geoda de Pulpi, and the Calar Alto Astronomical Observatory. This content has been shared on high-reach digital platforms, such as WeChat Channels and Sina Weibo, reaching a potential audience of millions of followers.

Provincial authorities have described this action as a strategic opportunity to attract international travelers seeking authenticity and unique experiences. The campaign highlights the province's ability to offer quality resources throughout the year, ranging from film tourism to gastronomy and nature.