AmericanCandy has specialized in bringing American sweets and international products, difficult to find in conventional stores, to the Spanish public. From Benidorm, the company combines its physical store with its online shop, americancandy.es, where customers can find sweets, snacks, drinks, and numerous international novelties.
AmericanCandy's catalogue includes everything from chocolates and candies to American snacks, special flavoured drinks, and products from Asian markets. The shop pays special attention to new items and products that generate interest on social media, continuously adding new references to its online catalogue.
One of its main bets is freeze-dried sweets. To develop this category, AmericanCandy has launched AmericanCrunch, its own brand, with different varieties of freeze-dried gummies. The freeze-drying process transforms the usual texture of sweets, offering a light and especially crunchy result.
AmericanCrunch was born out of the growing interest in freeze-dried sweets and with the aim of offering its own range within AmericanCandy. The brand features different flavours and formats, and the company will continue to add new varieties as it expands its production.
“With AmericanCrunch, we want freeze-dried sweets to become one of AmericanCandy's hallmarks.”
The launch of AmericanCrunch is part of a broader strategy to boost AmericanCandy's online sales. The company wants to make it easier for consumers across Spain to buy sweets online, discover American sweets, and access international products without needing to be near its physical store in Benidorm.
Behind AmericanCandy is also the story of a business project born out of passion and gradually turned into a reality. For its founder, Rubén García, seeing the company grow from Benidorm, expanding its online presence, and now taking the step of developing its own brand like AmericanCrunch means fulfilling one of the great objectives with which this adventure began.
Seeing how an idea that started as a dream has become a growing company that now even has its own brand is something that seemed very distant a few years ago.” — Rubén García, founder of AmericanCandy
With AmericanCrunch, AmericanCandy is entering a new phase of growth. The company aims to continue expanding its catalogue of freeze-dried sweets, American sweets, and international products, while simultaneously strengthening its online store and developing new own-brand products from Benidorm.
