The municipal delegate for Tourism, Ángel Martínez, has highlighted Ronda's growing importance as a filming location for national and international series, films, and reality shows. As a prime example, he mentioned the film ‘Shelter: el protector’, an Amazon Prime Video production filmed in locations in Ireland and Spain, which features the city's iconic Puente Nuevo. The action film, starring Jason Statham, is currently the most-watched on the platform.
Martínez explained that millions of people worldwide watching this production have the opportunity to discover Ronda, providing an immeasurable international promotion that encourages visits. He recalled specific actions by Turismo de Ronda to enhance the city's potential as a filming location, such as branding a major metro line in Granada with images of Ronda during the Goya Awards ceremony.
The delegate stated that thanks to these productions, many tourists arrive seeking out the locations featured in series, films, and shows. Furthermore, these filmings bolster the local economy by bringing numerous production crews to Ronda, who typically stay for several days.
