The Digital Enterprise Show 2026, marking its tenth anniversary, is set to convene over 15,000 international executives in Málaga. The event aims to showcase cutting-edge solutions designed to enhance the competitiveness of large corporations, SMEs, and public administrations.

Under the slogan ‘Machines Learn, People lead’, the upcoming DES edition will feature a new format called “Universo DES”. This ecosystem will comprise seven thematic spaces dedicated to AI, cybersecurity, cloud computing, digital solutions for retail, marketing, and SMEs, as well as entrepreneurial talent. Over 700 innovations will be presented by more than 400 companies in the exhibition area.

Concurrently, the Digital Business World Congress, Europe's largest forum on digitalization, will be held, bringing together over 500 global experts. Among the confirmed speakers are prominent figures such as Randi Zuckerberg, tech entrepreneur and former marketing director at Facebook; Trevor Monroe, Senior Program Manager at the World Bank; Stefaan Verhulst, academic at New York University and advisor to the European Commission and UNESCO; Vicent Botti, AI researcher; and Miguel Escassi, Director of Public Policy and Institutional Relations at Google Spain and Portugal.

Leaders from companies including Stellantis, Renault, Airbus, TAG Heuer, Repsol, BBVA, Renfe, Ferrer, Bayer, American Express, and LinkedIn will also participate, sharing their insights and success stories in technological integration. Albert Rivera, lawyer and consultant, and Begoña Villacís, former deputy mayor of Madrid, are also expected to speak.

Key themes for the congress will include leveraging AI to maximize return on investment, building more resilient companies through digital tools, technological sovereignty, the importance of cybersecurity, the role of human talent, and the rise of EdTech. Additionally, China will be the guest country, with representatives such as Yongdong Wang, Corporate Vice President at Microsoft and Chairman of the R&D Group in Asia-Pacific, and Fred Sun, General Manager for Europe at Tencent Cloud, who will discuss AI scaling and the links between China and Spain for innovation.