The municipality of Rincón de la Victoria recently hosted a Sectoral Working Group focused on the digital transformation project `Rincón de la Victoria; Full of Life: Smart and Connected´. This initiative, supported by funding from the European Union through Next Generation funds and the Recovery, Transformation, and Resilience Plan (PRTR), aims to establish the destination as a smart and connected benchmark.
The meeting, chaired by the Councilor for Tourism, Antonio José Martín, brought together local businesses and stakeholders to present the initiative's progress. Emphasis was placed on integrating public-public, public-private collaboration, and citizen participation, which are pillars of the governance model for a Smart Tourist Destination.
“"This project only makes sense if it is built with those who experience tourism every day. Improving the impact of our destination and that of the sector's businesses means listening to the territory's agents; their experience and proposals are as important as the technological tools we are implementing."
The mayor, Francisco Salado, stated that "firm steps are being taken to consolidate us as a smart, sustainable, and open destination, making decisions hand-in-hand with its business fabric and its citizens."
The session was attended by business owners, sector professionals, associations, and collectives, along with representatives from the municipal departments of Tourism, New Technologies, Infrastructure, and Citizen Participation, highlighting the project's internal coordination and external collaboration.
During the event, the status of key technological components was detailed: the Smart Destination Platform, which is developing a tourism data vertical and advancing in its interoperability; geolocated podcasts featuring intangible heritage narrated by residents; the voice skill for Amazon Alexa; and the project's website, already operational as an information and participation channel.
Communication and dissemination results were also presented, comparing committed indicators against actual outcomes, including website visits, social media interactions, and press appearances. Executed actions such as campaigns on Google Ads and the distribution of low-environmental-impact promotional material were reviewed.
The working meeting concluded with the presentation of the calendar for upcoming project actions, marking the final phase of the initiative.
