The European operator of boutique apartments, Grupo Numa, has selected Marbella to introduce its luxury brand Native by Numa to the Spanish market. The new four-star hotel will feature 70 rooms and is expected to open its doors in 2027.

This project marks the group's expansion beyond the United Kingdom, reinforcing its European growth strategy. The hotel will offer amenities including a restaurant, swimming pool, and a rooftop bar. Numa's business model blends boutique design with digital management, aiming for operational efficiency and optimized spaces through process automation.

The choice of Marbella, on the Golden Mile, is driven by the area's high tourist demand, particularly within the luxury segment. The city has established itself as a leading destination for hotel profitability on the Mediterranean coast.

Numa's presence in Spain is supported by its solid operational base since 2021, with properties in Madrid, Barcelona, Seville, and Granada. CEO and founder, Christian Gaiser, has highlighted Spain's potential as a key market for the brand.

This project in Marbella is the first step in an expansion plan that includes potential opportunities in destinations such as Madrid, Barcelona, Palma de Mallorca, and Ibiza. Numa's international portfolio already includes cities like Rome, Paris, and Vienna.

Currently, Grupo Numa manages over 10,000 units across 42 European cities, encompassing hotels, apartments, and other properties.