The workshop, managed by local company BigMat and delivered by Stezano Consulting, offers essential tools for business growth using Artificial Intelligence within the ITN Program.
During the event, the mayor was accompanied by the delegate for Economic Development, Manuela Pérez, and the representative of BigMat Chiclana, Rafael Vela. Román emphasized that "Chiclana is an entrepreneurial municipality with very high competitiveness, making it crucial to use tools like AI for continued growth."
The mayor added that "it is important to utilize innovative tools" for companies to "continue growing and reaching their maximum potential."
This initiative comprises a total of 16 sessions, with 10 being in-person and 6 online. They cover the application of AI in business, marketing strategies, costs, objectives, and social media, among other topics.




